After our Marketo Revenue Masters webinar called ‘From No Budget to Signed Deal Using Provocation-based Selling’, Marketo sales SVP Bill Binch and I received a number of follow-up questions from the audience about strategies to get a deal rolling.
In a recent guest post on the Marketo blog, I answered a number of these questions.
- What is Provocation-based Selling?
- How does provocation-based selling differ from other selling methodologies (consultative selling, solution selling, needs-base selling, or SPIN selling)?
- What tools can be used to assist provocation-based selling?
- Does provocation-based selling apply only to large ticket sales in companies with large budgets?
To see the Marketo blog post and the answers to these questions, click here.
